From the point of view of intellectual property, an industrial design represents the appearance of a product, its design and is relevant for industrial, technical, medical products, as well as product packaging. It makes the product more attractive to consumers and can help increase sales. That is why legal protection of industrial designs is part of the company’s business strategy. However, its patenting is possible only if it has novelty and originality
Industrial designs can be three-dimensional, having a three-dimensional structure, and planar, with a two-dimensional structure. Their essential features include features of appearance: configuration, shape, ornament, structure, etc.
Technical features of a product, as well as features and appearance of products that were previously registered and therefore misleading the Consumer, are not subject to legal protection as an industrial design. Also not subject to legal protection are objects that imitate or reproduce, in whole or in part, official names and symbols, which include state symbols (coats of arms, flags), orders, seals, etc.
Having received a patent for an industrial design, the Copyright Holder has the exclusive right to use it, which increases the competitiveness of his company, strengthens its position in business, and ensures an influx of additional income from investments in the creation and marketing of manufactured products.
Since industrial designs are business assets of a company and increase their commercial value, obtaining a patent for an industrial design makes it possible to take a leading position in the market and effectively resist unfair competition.
