The main problem of a startup company is the lack of experience and inept business management, which often leads to bankruptcy. In this article we will look at the importance of registering a trademark as one of the necessary steps to strengthen and preserve a business.
Registering a trademark is extremely important because, first of all, it is a valuable business asset, and its registration can help not only protect the owner from unscrupulous competitors, but also become the basis for business expansion.
Conversely, failure to register a trademark can lead to loss of income, since competing companies, using its trademark, can lure away customers and discredit the company with the low quality of goods and services provided, which leads to loss of reputation.
Often, competitors, taking advantage of the company’s lack of trademark registration, register it themselves and can sue for the use of its own trademark and win it. Therefore, the need to register trademarks is undeniable.
Trademarks are also an important information component of a business and are used on its Owner's product, packaging, advertising, official forms, signs, etc. The owner of a trademark, receiving protection on the territory of the Russian Federation, can use warning markings on products in the form of the inscriptions “registered TK”, the TM symbol (“trade mark”) or the ® symbol.
